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Wednesday, 26 March 2014

First Refrigerator With “Power Cut Evercool” Technology Launched into Ghana Market

Accessing fresh foods has proven to be difficult for many households in Ghana as many have constantly had to throw away food from their refrigerators due to frequent power cuts. In a bid to salvage the situation, LG Electronics, a global leader in Consumer Electronics and Home Appliances has launched its new premium range of refrigerators with patented Power Cut Evercool technology unto the Ghanaian market. The event which was held at Coconut Groove Regency Hotel was aimed at meeting the needs of Ghanaian consumers suffering from long power cuts who feel the need to have fresher foods for healthy daily life. LG Evercool Refrigerator retains freshness and keeps food and vegetables fresh for 7 hours.

Evercool refrigerator has a Triple cooling system with 3 evaporators. The main evaporator works with power and other 2 evaporators works without power. During power cut, compressor stops compressing refrigerant and instead the 2 evaporators on the sides take over to keep circulating cool air. This circulation enables longest cooling even in fridge for 7 hours, based on third party test by Intertek. Intertek is the leading provider of quality, safety, testing, inspection and certification.

Announcing the launch of, the new range of refrigerators, Mr. C.H. Park, Branch Manager, LG Electronics Africa, said. LG Evercool refrigerator retains freshness in the refrigerator section, keeping food and vegetables cool for up to 7 hours even during long power cuts. It comes with Tower LED, Multi air flow, Convertible box for optimal temperature from -10C to 40C which is being controlled by exclusive cold air duct for a suitable condition for food. In addition to these, there is also a moist balance crisper box which controls the humidity level in the box in order for the vegetables and fruits to stay fresh for a long time.It also sports a high gloss finish creating an opulent glow that accentuates the décor of the consumers’ living space.”
“We manufacture products that fit the needs of Ghanaian consumers and this launch is another benchmark innovation based on customer’s insights.”

Also Speaking at the occasion, Mr. Pranab Mohanty, Vice President, Somotex Ghana Limited said: “With LG Ever cool Refrigerators we are sure that households will manage to keep their food fresh and healthy during power outages. This unique LG patented technology offers Cooling Retention up to 7 hours in the refrigerator and 10 hours in the freezer portion to keep food fresh and healthy.”

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