Tuesday, 4 March 2014

An answer to the emerging NOW generation

National Industrial Credit Bank popularly known as NIC Bank, contributing to its mission to become the leading financial services provider to the target market has launched self-service solutions especially for targeted customers to make banking simpler and quickly accessible. Dubbed as “NOW”, the innovative strategy aspires to concentrate on the needs of time-conscious customers. Commenting on bank’s new strategy, John Gachora, Managing Director of NIC Bank Group expressed, “This strategic shift is an answer to the emerging “NOW” generation that demands everything on their fingertips. Through this strategy, we aim to move all our products to the “NOW” platform, to ensure our customer needs are being met “NOW!” According to him, the “MOVE” to “NOW” strategy will have its prime focus on developing new and modern products & services that can be delivered in a swift and efficient manner. Already, the bank has introduced few innovations such as NIC NOW Mobile application, online account opening, online cheque deposit, and full online banking as a part of the strategy.

The NIC NOW application routine transactions such as balance enquiry, bill payments, and fund transfers can now be done with a single touch, endowing comfort and advantage to the customers.
Similarly, customers can open a NIC account from their home or office by using online account opening facility. Further, Mr. John conveyed, “Whether it be asset finance, stock trading, retail loans or SME banking, the aim of our MOVE to NOW strategy is to make the available NOW. We are confident that our customers will enjoy faster, efficient, NOW banking.”


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