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Friday, 28 March 2014

Elizabeth Arden’s 1st African Brand Ambassador

Nigerian model Adeola Ariyo has been selected as the first ever African Ambassador for Beauty organization Elizabeth Arden. The 28 year old will be taking over the duties of the Elizabeth Arden South African Ambassador Lerato Moloi, whose supremacy centered only in South Africa. Adeola Ariyo has new job responsibilities in Elizabeth Arden’s campaigns for Visible Difference, Skin Illuminating and Perfectly Nude SPF15, all while she is under the mentorship of Lerato Moloi. Adeola, born in Lagos to a Nigerian mother and Ghanaian father, began her modelling career at the age of 13 and since then has been on the runway for various shows like the London Fashion Week, Johannesburg Fashion Week, Arise Fashion Week, and Cape Town Fashion Week. Also, she participated in the 2005 running of Face of Africa where she made her place in top 5 finalists and has featured in many magazines like Marie Claire and Glamour Magazine.

According to Managing Director of the brand, Corne Nel, the brand is committed to the credence that “To be beautiful is the birth right of every woman and as a company we want to celebrate each woman’s unique beauty through individuality, diversity and original expressions of beauty.” He added, “Adeola has all of these qualities and as a prestige beauty brand we wanted to choose a spokesperson that African women could identify with.”

After being selected as the brand Ambassador, Adeole asserted, “Being chosen as an Elizabeth Arden Brand Ambassador in Africa is an incredible honour.” She noted, “Elizabeth Arden herself was an entrepreneur, women’s advocate and a champion for holistic beauty, inspiring women all over the world. I am proud to be associated with a brand that embodies such important values.”

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