Monday, 10 March 2014

Mercedes Benz Fashion Week Makes ‘March’ Fashionable for South Africa

The forthcoming edition of Mercedes Benz Fashion Week Joburg (MBFWJ) is to be held in Johannesburg, South Africa. Under the theme,” Creative Freedom: Under the Pillars of Fashion, Art and Design’, the event is going to celebrate the 20th anniversary of South Africa’s democracy. The show is said to witness more than 15 catwalk shows, staging of collections from over 34 young and seasoned South African brands.

The fashion event is scheduled to be held from March 20 to 22, 2014, the evening would be displaying Autumn/ Winter 2014 women wear collections from the country’s foremost names like Leigh Schubert, Marianne Fassler, Thula Sindi, Stefania Morland and David Tlale.

Furthermore, South African labels like Morphe , Abigail Betz and Avant Apparel from Johannesburg; Shana, Selfi and Tart from Cape Town; together with Irmgard and Tsotetsi KL from Pretoria are anticipated to showcase their latest designs at the show.

At an outset, the show will also feature menswear creations from 10 male fashion designers, including the renowned ones like Augustine, Fabiani, Laduma, Ruald Rheeder and Viyella, amongst the emerging talents from the African Fashion International (AFI) Next Generation incubation programme.

The event will be jointly organized by African Fashion International (AFI) and Mercedes-Benz in an endeavor to establish Johannesburg as a world-class fashion and shopping destination.


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