Emerging
London-based label RAAAH is getting ready for its debut in Nigeria
during Africa International Fashion Week 2014 taking place between 2-6
December 2014 in Lagos, Nigeria.
Following
a successful exhibition at UK’s biggest trade expo Pure London and
runway debut with her first collection ‘Fly/Fly Higher’ at Africa
Fashion Week London in August, RAAAH first showcased on the continent in
designer’s native Zimbabwe during Zimbabwe Fashion Week 2014 where she
was nominated for the Designer of the Year Award.
The
emerging designer, recently named as one of the “15 African Women to
Watch in 2015” by New African Woman magazine, has received much interest
from Nigerian media, buyers and celebrities alike, with Tiwa Savage
rocking her Loosen Up dress on the red carpet and more recently Seyi
Shay wearing the Yesss bodysuit on the set of her video shoot.
Lagos
will see RAAAH showcase brand new pieces from her upcoming Pre-Fall
collection as well as some old favourites from ‘Fly/Fly High’.
With
tones of silver and gun metal at the forefront, the silhouettes once
again are inspired by feminine strength which are fast becoming RAAAH’s
driving design aesthetic, a blend of feminine fluidity with strong
structures to signal powerful, confident women. The designer makes use
of silk noil, silk bounded lace in pink and silver which give a subtle
nod to African print, silk lurex, and fine brocade to create a range of
contemporary pieces. Africa International Fashion Week organised by the
International Business Consortium Nigeria, organisers of Africa’s
prestigious model search and owners of Ecowas Fashion Week, in
collaboration with Vogue Talents and in partnership with Studio 24 will
also see the launch of “Scouting for Africa” competition sponsored by
Access Bank PLC Nigeria and Baileys, aimed at emerging womenswear,
menswear and accessories designers of African descent. The shortlisted
designers set to appear in Vogue Italia in 2015, and the winning
designer presented with the opportunity to showcase their designs at
Palazzo Morando in Milan in September 2015.
Africa
International Fashion Week will take at the Grand Ball Hall at Oriental
Hotel in Lekki in Lagos, Nigeria, with an awards evening sponsored by
Baileys targeting women who have made their mark in the African fashion
industry.
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