Emirates
and Dubai's Department of Tourism and Commerce Marketing (DTCM) have
launched a new global campaign that celebrates different facets of
Dubai.
The
$20 million 'See you in Dubai' campaign, one of Emirates' largest to
date, was created in partnership with DTCM to reach audience across the
globe, focusing particularly on markets in Europe, Asia, Africa, Latin
America and the Middle East.
'Dubai
is a global hub and a global destination in itself. From Emirates'
perspective, it is our unique differentiator. Our mission has always
been to connect the Dubai to the world, and connect the world through
Dubai,' said HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief
Executive, Emirates Airline & Group.
'Our
dynamic home city is developing apace, in line with HH Sheikh Mohammad
bin Rashid Al Maktoum's Vision 2020. Whether they're new arrivals or
they've been before, visitors to Dubai will always discover something
new to enjoy and share in the emirates.
'Last
year, Dubai welcomed more than 11 million visitors and our aim is to
continue to grow these numbers by constantly enhancing every aspect of
Dubai's destination offering, making our city the top choice for all
types of travellers from across the globe. Emirates and DTCM both
continually showcase Dubai through every possible touch point - whether
at international and industry events, sponsorships or through marketing
campaigns. We believe our new campaign will contribute to enhancing
Dubai's appeal to even more visitors across the globe.
Across
print, broadcast and outdoor media, the 'See you in Dubai' campaign
will highlight the familiar as well as the unexpected experiences that
Dubai has to offer, conveying the spirit of this exciting global city
that is always evolving.
While
most visitors are familiar with Dubai's iconic landmarks such as the
Burj Al Arab, Burj Khalifa and The Dubai Mall, the emirate provides
plenty more attractions and experiences - ranging from a host of desert
activities, to beautiful beaches and a wealth of water sports, to a
growing arts and culture scene, and amazing cuisines that span the
globe.
The
Emirates Airline Dubai Rugby 7s, The Emirates Airline Festival of
Literature, and the Dubai International Film Festival, to name a few.
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