First
Atlantic Bank, a leading bank in Ghana has opened its North Industrial
Area branch to serve businesses and individuals in the industrial hub of
the country.
According
to senior officials of the bank, the new branch, which is the fifth to
be opened by the bank this year, formed part of the bank’s strategy to
bring its banking services closer to customers and businesses.
The
Executive Director of First Atlantic Bank, Mr. Daniel Addo, pledged a
different banking experience and a strong customer service culture in
the bank’s new branch to businesses in the country.
He
told participants at the well-attended l a u n c h i n g ceremony that
the bank’s overall objective was to become the bank of choice both
locally and internationally, by establishing strong links with regional
players in the West African sub-region and Africa at large.
“And
so for those of you who are doing business in the subregion, this is
your bank of choice. We have strong alliances, we have a strong
relationship, we have robust products that allow you to make your
payments and collection in Burkina Faso, Nigeria and Benin, among
others,” Mr. Addo stressed.
The
Board Chairperson of First Atlantic Bank, Mrs. Karen Akiwumi-Tandoh was
hopeful that the new branch would help grow the bank’s commercial
banking portfolio and would be particularly relevant to the numerous
businesses within the Industrial Area. She noted that following the
continuous change in the banking landscape in Ghana, there was the need
to design packages that would meet the demand of the banking public.
Mrs.
Akiwumi- Tandoh added: “As the requirements of consumers increased, we
at First Atlantic Bank are constantly redesigning our value proposition
to deliver on your expectations and in response to customers’ demands;
our strategy is to create and roll out branches that are specifically
suited to their environment and by so doing position our branches to
constituently deliver a memorable customer experience.”
According
to her, customers demand greater convenience, increased accessibility, a
wider variety of products and services, improved system availability,
good customer service and faster turn-around times.
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