Sunday, 18 January 2015

Vodafone Is the Most Valuable Telecoms Brand in Ghana

Vodafone Ghana has been adjudged the Most Valuable Telecoms Brand in Ghana in the Fourth edition of the Brand Excellence Awards report put together by Premier Brands Ghana.

The Awards seek to project the most consistently excelling and relevant brands in Ghana and also put them on the global branding map.

In the report published a few weeks ago, Vodafone was the only telecommunications brand that made the top 6 together with the Daily Graphic, Toyota Ghana, Melcom and Total Petroleum Ghana.

This recognition follows a consistent performance in the National Communications Authority’s (NCA) monthly telecoms report which recognises Vodafone as having made the most inroads in increasing subscriber base with a current base of more than 7million subscribers.

Commenting on this, Agnes Emefa-Essah, Marketing Director at Vodafone Ghana said:

“Our brand is one of our most valuable assets as a company. It is what mobilises customers to benefit from the unmatched experience we provide. This recognition goes to show the hard work we always put in to ensure we are consistent with what we provide to the customer – the most important beneficiary of our service. We will continue to be committed to excellence, leadership, customer satisfaction and be a model for others in the sector”.

Vodafone’s rise to the top and dedication has also been recognised by a host of other organisations; for instance, the company won the CIMG’sTelecommunications Company of the Year in 2014 and also won the Best Television Programme of the Year at the same awards with its ‘Healthline’ programme.

Other awards won last year included Mobile Broadband Internet of the Year; Telecom Wholesale Provider of the Year; Best Use of Social Media; and Mobile Operator of the Yearat the Mobile Awards.

The company’s enterprise arm - Vodafone Business Solutions –also picked up the Telecom Business Service of the Year; while the Vodafone Red product was adjudged Marketing Campaign of the Year–at the same awards ceremony.


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