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Monday, 12 January 2015

AFRIMA 2014 unites Africa

The 2014 All Africa Music Awards, AFRIMA, brought together some of the best talents from the five regions of the continent to the 2014 main award ceremony held on Saturday, December 27, at the Grand Ballroom, Oriental Hotel, Lagos Nigeria.

Starting from the red carpet to the stage embellishments, Africa’s enduring cultural heritage and creativity were on display at the highly-anticipated awards ceremony that also welcomed guests which included African Union Commission, AUC, officials, government officials from ministries of culture, ministries of trade and industry and captains of industry across Africa.

The ceremony, produced by PRM Africa, a Lagos-based PR, Brand Communication and Event Production Agency, was conceptualized around African cultural themes ranging from the rich Egyptian heritage of the Pharaoh era to the earthy depth of the artistically intricate Benin Kingdom, the folklore and oratory skills of the West Africans and the fierce power of the Zulu Kingdom.

AFRIMA 2014 opened with a dramatic appearance on stage of the 11 feet high ‘Adagbe’ drum; arguably the world’s tallest drum -rhythmically beaten by drummers on stilts while fire breathers brought a fiery glow to the performance. The capacity audience was further awed by the presence of veteran Nigerian culturist and actor, Pa Peter Fatomilola who emerged on stage to chant a litany of prayers and proverbs in Yoruba language.

The event’s 14 ushers wore the Benin queen and Egyptian queen attires –seven apiece, while the 16-man strong security team wore the traditional regalia of Zulu warriors of South Africa to man the event venue and the red carpet area where guests were treated to assorted drinks, finger foods, photo shoots and interview sessions.

Other sizzling performances came from top African performing artistes such as Dear Zim from Zimbabwe; Wiyaala from Ghana; Radio and Weasel from Uganda; Bez, TemiDollface, Niyola, Timi Dakolo, Oritsefemi, Davido all from Nigeria among others.

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