MTN
Nigeria has disclosed it is moving to a new dispensation called Telco
1.5, which is characterized by full scale focus on data and digital
services leveraging the power of the internet. MTN Nigeria which has 60
million subscribers as at the end of year 2014, according to Funmi
Onajide, the general manager, Corporate Affairs, on January 1, launched
the BetterMe campaign as a clear evidence of how Nigerians can use the
power of the internet to do extraordinary things in ways that add values
to their lives.
Onajide
while speaking at a press conference in Lagos to announce the launch of
the Campaign, re-emphasized that telecom products and services in the
currently are moving from predominately voice to data and digital
services.
She
said, “In the past the focus was on voice- that is the ability to
connect people so that they could make phone calls. This industry has
achieved that well over 100 million active subscribers in Nigeria of
which MTN has 60 million subscribers as at the end of 2014.
On
the BetterMe campaign, Onajide said, “As you know, Nigerians are very
innovative and millions of people, especially our youth are already very
familiar with the internet. The ‘Better Me’ campaign will build on that
and will expose Nigerians from all works of life to how they can use
the internet to do all sort of things that are relevant to their
peculiar circumstances and show them how various digital and data
products and services can make their lives better.” They include
websites such as pidgin-based websites, local language news and a
variety of useful information which should help people to see the
positive value in the internet.
Bayo
Adekanmbi, Chief Marketing Officer, in a presentation provided further
details about the App, stressing that in spite about 200% growth in
internet penetration in the country in the recent years, the usage has
remained limited. Also speaking, Fola Akinmolayan, CEO, NEO-2 Limited,
said “the BetterMe Bundle is a rich bouquet loaded with internet data
(MB) , voice minutes (National) and sms that gives you the opportunity
to be better in various facets of life through access to the power of
the internet. Whether you want to be better in Business, relationships
with friends and family, fashion, health or style, access to the
internet via MTN makes it easy for you to access information on the go”.
Aside
the Better Me app, MTN also showcased the benefits of ‘My2015App” as a
one stop guide to news, resolutions, prophecies, opportunities, deals
and more; which the offers are available to users on daily and monthly
bundles.
He
said that as the world is fast changing, with technology taking over
people’s everyday lives, access to the internet provides opportunities
that enable individuals to achieve greater heights and do a whole lot of
things faster and better with less effort.
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