The Seychelles Tourism Board has adopted the “I love Seychelles” national theme to drive its marketing campaign in 2015.
The
national theme launched by James Michel, President of the Republic,
will give a fresh touch to the Seychelles Tourism Board’s marketing
campaign. In her speech at the Ministry of Tourism & Culture’s
annual general staff meeting held on January 13 at the ICCS
(International Conference Centre) auditorium, Sherin Naiken, Chief
Executive of Seychelles Tourism Board, said that the “I love Seychelles”
national theme could not have been a better fit for the Seychelles
Tourism Board.
A
sentiment largely shared by Alain St.Ange, the Minister for Tourism and
Culture, strongly believes that the “I love Seychelles” campaign will
bring out a sense of“patriotism” and will encourage the involvement of
Seychellois in the tourism industry. This campaign will help raise the
Seychelles’ profile considerably and strengthen awareness of Seychelles
as a destination.
It would also promote local businesses run by Seychellois entrepreneurs.
The
Seychelles Tourism Board will take this campaign to another height by
launching a series of viral videos and photos competitions on its social
media platforms. Visitors will get a chance to submit entries of their
fun-filled holiday in Seychelles and stand a chance to win a lifetime
offer as a grand prize. Giveaways and corporate gifts reflecting the “I
love Seychelles” theme will also emerge as the Seychelles Tourism
Board’s new line of products to market the destination worldwide.
Following discussions between Minister Alain St.Ange, the CEO of the
Tourism Board Sherin Naiken, and PS for Tourism Anne Lafortune, they all
agreed that this year's national theme will help to develop more
respect for one another and for its visitors. "When we love Seychelles,
we should not see any adverse incidents that could make Seychelles lose
its safety label," said Minister St.Ange, as he appealed for every
Seychellois to embrace this year's national theme.
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