Vodafone
Ghana has been adjudged the Most Valuable Telecoms Brand in Ghana in
the Fourth edition of the Brand Excellence Awards report put together by
Premier Brands Ghana.
The
Awards seek to project the most consistently excelling and relevant
brands in Ghana and also put them on the global branding map.
In
the report published a few weeks ago, Vodafone was the only
telecommunications brand that made the top 6 together with the Daily
Graphic, Toyota Ghana, Melcom and Total Petroleum Ghana.
This
recognition follows a consistent performance in the National
Communications Authority’s (NCA) monthly telecoms report which
recognises Vodafone as having made the most inroads in increasing
subscriber base with a current base of more than 7million subscribers.
Commenting on this, Agnes Emefa-Essah, Marketing Director at Vodafone Ghana said:
“Our
brand is one of our most valuable assets as a company. It is what
mobilises customers to benefit from the unmatched experience we provide.
This recognition goes to show the hard work we always put in to ensure
we are consistent with what we provide to the customer – the most
important beneficiary of our service. We will continue to be committed
to excellence, leadership, customer satisfaction and be a model for
others in the sector”.
Vodafone’s
rise to the top and dedication has also been recognised by a host of
other organisations; for instance, the company won the
CIMG’sTelecommunications Company of the Year in 2014 and also won the
Best Television Programme of the Year at the same awards with its
‘Healthline’ programme.
Other
awards won last year included Mobile Broadband Internet of the Year;
Telecom Wholesale Provider of the Year; Best Use of Social Media; and
Mobile Operator of the Yearat the Mobile Awards.
The
company’s enterprise arm - Vodafone Business Solutions –also picked up
the Telecom Business Service of the Year; while the Vodafone Red product
was adjudged Marketing Campaign of the Year–at the same awards
ceremony.
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