WeChat
Africa, a joint venture between Naspers and Tencent, set to invest in
South African microjobbing platform M4JAM (Money for Jam). According to
WeChat Africa, the decision for investment was made after the success of
the platform’s launched on WeChat back in August 2014.
Brett
Loubser, Head of WeChat Africa stated that: “Its disruptive business
model has turned ‘business as usual’ on its head from both the end
consumer and the brand’s perspective, resulting in a rapid and
overwhelming demand from both users and companies to be on the M4JAM
platform.”
“M4JAM
challenges the status quo enabling companies to rapidly gather data,
perform mystery shopping, manage merchandising audits, improve product
education and promote brand activation whilst soliciting real consumer
insights at a fraction of the cost of traditional methods,” says Andre
Hugo, co-founder and chief jammer at M4JAM. “With the opportunity to
earn extra cash and supplement their incomes, our jobbers are strongly
invested in the platform, providing more authentic information than ever
before and begging the question of other brands – can we afford not to
be on-board?”
WeChat’s
investment will allow M4JAM to speed up the business locally and spread
it globally, positioning M4JAM as a digital game-changer for consumer
brand engagement, creating real time business solutions whilst solving
real world problems. Of the investment Hugo says, “WeChat’s investment
allows us to focus on building our business while they provide the
community that helps enable our success. We launched M4JAM on WeChat
because the social communications app offers a fast and easy deployment
platform.”
“M4JAM
is part of the social conversation, which is good news for WeChat users
as they will have access to the service without having to download
another app. It also benefits M4JAM as we are able to tap into an
existing user base, which will be a huge benefit when moving into new
markets where WeChat already has a strong presence,” says Hugo
“WeChat
is on a path to deliver value for users via multiple Official Accounts
like M4JAM. We’re supporting their growth to demonstrate that through
the right partnerships, WeChat can deliver value, not only for users but
for brands as well. We have several other start-ups launching on the
platform this year that will help us show the true power of an
integrated mobile social platform,” Loubser concludes.
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