European
football lovers will be in for a treat when pay TV company Star Times
Media, launch a Sports Premium channel in May that will show games from
one of the biggest European leagues; the German Bundesliga effective
next season.
Star
Times Media signed an initial two-year contract to show Europe’s most
exciting league. The Sports Premium channel will also be showing other
games that weren’t previously available to viewers on that platform like
Cricket, NBA, Athletics and Rugby.
Speaking
to the Times Sport yesterday, the Star Times Brand and Marketing
director Hussein Kamanzi, said, “We’re launching a new sports premium at
end of this season. The channel is going to be broadcasting all the
Bundesliga game with whom we have signed exclusively for two years.
The
Sports Premium channel comes in addition to the Unique Package. Last
Monday, Star Times launched a new programme called Sports Focus on a new
package.
“The
programme (Sports Focus) will be giving sports updates and it will also
show the Euro 2016 qualifiers and UEFA Champions League,” Kamanzi
added.
Previously,
Star Times would give rights to show the Champions League to local TV
stations but Rwandans will be able to watch the games at a “reasonably
priced” Nova Package.
Source: New Times
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