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Monday, 15 December 2014

First Atlantic Bank Goes To North Industrial Area — Pledges Different Banking Experience To Businesses

First Atlantic Bank, a leading bank in Ghana has opened its North Industrial Area branch to serve businesses and individuals in the industrial hub of the country.

According to senior officials of the bank, the new branch, which is the fifth to be opened by the bank this year, formed part of the bank’s strategy to bring its banking services closer to customers and businesses.
The Executive Director of First Atlantic Bank, Mr. Daniel Addo, pledged a different banking experience and a strong customer service culture in the bank’s new branch to businesses in the country.

He told participants at the well-attended l a u n c h i n g ceremony that the bank’s overall objective was to become the bank of choice both locally and internationally, by establishing strong links with regional players in the West African sub-region and Africa at large.

“And so for those of you who are doing business in the subregion, this is your bank of choice. We have strong alliances, we have a strong relationship, we have robust products that allow you to make your payments and collection in Burkina Faso, Nigeria and Benin, among others,” Mr. Addo stressed.

The Board Chairperson of First Atlantic Bank, Mrs. Karen Akiwumi-Tandoh was hopeful that the new branch would help grow the bank’s commercial banking portfolio and would be particularly relevant to the numerous businesses within the Industrial Area. She noted that following the continuous change in the banking landscape in Ghana, there was the need to design packages that would meet the demand of the banking public.

Mrs. Akiwumi- Tandoh added: “As the requirements of consumers increased, we at First Atlantic Bank are constantly redesigning our value proposition to deliver on your expectations and in response to customers’ demands; our strategy is to create and roll out branches that are specifically suited to their environment and by so doing position our branches to constituently deliver a memorable customer experience.”

According to her, customers demand greater convenience, increased accessibility, a wider variety of products and services, improved system availability, good customer service and faster turn-around times.

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