Thursday, 21 August 2014

Woodin Launches 'Jeans de Woodin'

Woodin has launched eight new bold designs and exciting colors for a fun holiday season in Accra. The new design, inspired by Denim Jeans, Woodin, creates the most fashionable jeans, redesigned as an exclusive adaptation of western illustration with a rich African taste.

Georgina Mensah, Marketing Manager, said designs for Jeans de Woodin come in two different weights of 100 percent cotton fabric. Light weight fabrics are suitable for shirts, blouses, dresses and heavy weight fabrics are suitable for pants, shorts and skirts, she said.

'With Jeans de Woodin, we celebrate a new movement in African fashion. A movement that breaks rules, lives on the edge and makes bold choices,' Mrs. Mensah explained.

She added that Woodin was capturing the optimism of the modern African lifestyle, designs trendy African prints for men and women who are young at heart. It is the first Pan-African print brand by and for Africa, and have worked since 1985 to connect global trends to modern African life, transforming ethnic symbols into modern African designs.


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