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Thursday, 7 August 2014

Fidelity Bank’s dual promotion in Nigeria

Fidelity Bank has come up with a new endeavor in Nigeria with a dual aim of enhancement. The Bank has initiated to bring growth and awareness regarding education and the bank with a scholarship scheme delineated "Save 4 Scholarship". The scholarship scheme is said to be a support for the educational needs of its customers. According to bank officials, N80 million have been reserved for the scheme allocated over a period of five years.

In the same strain, Mr. Nnamdi Okonkwo, Managing Director/ Chief Executive Officer of Fidelity Bank asserted, "We affirm our commitment to developing products that contribute to the general well-being of the society in which we operate. It is also part of the new direction of Fidelity Bank that is anchored on innovation. At Fidelity Bank, we are not in business to follow the crowd and that is the essence of this initiative. We are aware that some are out of school, not because they are not intelligent or lack of will to go to school, but the challenges of costs of bills associated with school."

He added that the initiative is another way to uphold the bank's backing for the cashless policy of the Central Bank of Nigeria. In a bank statement, it has been estimated that a total of 200 winners will come up throughout the duration of the initiative. Also, that this would create awareness for the need of money saving culture as it is an authentic instrument for improving the financial inclusion in Nigeria.

According to Mrs. Chijioke Ugochukwu, the Executive Director, Shared Services, Fidelity Bank quoted, “This is our most important and most contributory promo so far. This promo is our unique contribution to the development of education which is the most basic of human aspiration.” “The Fidelity promo is a unique one. We shall be giving out scholarship packages and gift items to support the educational aspiration of our customers. When we are talking about education we are talking about everythingcatering school, university, polytechnic, apprenticeship etc," she added.

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