Monday, 9 June 2014

Kenya tourism now in recovery mode

The Kenya Tourism Board (KTB) is clearly wasting no time to take the battle for market recovery and to lure more tourists from the world, by courting existing, new, and emerging markets, as KTB recently announced the dates for their Magical Kenya Travel Expo.

The Kenyatta International Convention Centre will once again be the venue for Kenya’s premier international tourism fair, allowing the showcasing of all of the country’s varied attractions, from the sun-drenched beaches of the Indian Ocean to the shores of Lake Victoria, from Tsavo and Amboseli to Lake Turkana, and from Mt. Kenya to the Masai Mara and everywhere in between, including the UNESCO World Heritage sites in the Great African Rift Valley; lakes Elementaita, Naivasha, Nakuru, Bogoria, and Baringo; and the conservancies on the Laikipia plains and beyond which are at the forefront of private wildlife conservation.

The dates for the 2014 event were announced as October 8 to 10 inclusive, and this year, some 150 top-rated buyers from the key markets supporting Kenya’s tourism industry will be invited and hosted by the Kenya Tourism Board, to showcase the country as fundamentally safe for visitors and ready to provide that once-in-alifetime holiday.

Also invited will be selected international media houses, travel magazines, and travel publications to send their correspondents to get a feel for Destination Kenya and meet some, if not all, of the 120 exhibitors who are expected to sign up for the event, interact with exhibition visitors, and, of course, the buyers who are expected to sign major contracts for safaris and beach holidays with their Kenyan counterparts.

Partner countries Uganda, Rwanda, and Burundi, will be standing by Kenya to offer their support for the event, and other tourism boards are expected to exhibit once again from the Seychelles, South Africa, Zimbabwe, and India, which drew large crowds last year. Additional African tourism boards are also expected to come to Nairobi, both as a sign of solidarity with their Kenyan colleagues and as an opportunity to showcase multi-center safari vacations.


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