Wednesday, 30 April 2014

Nokia X family enters Ghanaian market

Nokia has announced the introduction of the Nokia X Smartphone onto the Ghanaian market a after it was launched to wide acclaim, at the Mobile World Congress in Barcelona, Spain.

The dual sim android compatible device comes with a fresh, tile-based user interface inspired by the Lumia family as well as Fastlane to simplify and enhance the consumer experience.

Addressing trade partners and the media at the launch ceremony in Accra, the Nick Imudia, the Vice President of Nokia West and Central Africa explained that the Nokia X device combines beautifully crafted design, quality hardware with access to the android app ecosystem to provide consumers with an affordable dual sim smartphone in a range of exciting colours.

“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable Smartphone segment. Users will enjoy signature Nokia experiences including free Maps, with true offline maps and integrated turnby- turn navigation, Microsoft services such as Skype, One Drive and Outlook email as well as chat applications including BlackBerry Messenger (BBM) and WhatsApp” she said.

Speaking further, he noted that “The device comes with a 10.4mm slim, durable monobody design further enhanced by 4” scratchproof display and an exchangeable back cover that come in a variety of statement colours. The device runs on the Nokia X Software Platform and is powered by a 1 GHz dual core Qualcomm Snapdragon processor.”

Mr. Imudia stressed that Nokia has put in place the necessary measures to enable the company to take over the smartphone market and increase its market share in Ghana.


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